hey, I’m Ashish Kumar
Performance marketer & co-founder of Social One. I turn ad spend into pipeline. And yes, I’m very competitive about it.
Open to work
Part-time pro gamer
( the human behind the dashboards )
I treat every rupee of ad spend like it’s my own. Four years. Five teams. India to Canada. Building funnels that turn strangers into customers.
touching grass
after hours
drag me around ↑
₹45L
monthly budget managed
1,000+
leads every month
↓55%
cost per lead
12X
return on Google Ads
( proof, not promises )
Campaigns that moved the number.
real clients, real money ↓
1,000+
leads every month
~$6 CPL
100-120 high-intent US leads/mo
EdTech · USA, Canada & global
Silicon Drona Inc.
An international lead engine, built from zero
The objective
Build a paid acquisition engine from zero for an EdTech brand selling into global markets.
The move
Set up Business Suite and Ads Manager, launched Meta and Google across five regions, then used data-driven exclusions to kill junk leads.
4,000+
visitors on launch day
₹45L/mo budget
15+ influencers/mo
Retail · Store launch
Varamahalakshmi Silks · Soul of Pluto
A launch day that filled the store
The objective
Pack a brand-new store on day one, then keep online sales climbing through festive and wedding season.
The move
Phased teaser → date reveal → launch-special campaign, 15+ influencers a month, and budgets scaled around every sale window.
12X
return on investment
3,280 clicks
14% conversions
Education · Lead generation
PAC ASIA Pvt. Ltd.
Student acquisition on Google Ads
The objective
Grow student enrolments without letting cost per lead run away.
The move
Rebuilt Meta and Google campaigns, tightened targeting and optimised for enrolment-quality leads instead of cheap clicks.
22%
lead conversion rate
500 leads/mo
₹250 CPL
Travel · Performance funnel
Manya Tours · Social One
A travel funnel that actually converts
The objective
Turn travel curiosity into booked trips at a predictable cost.
The move
A/B-tested creatives, lookalike audiences and tight segmentation feeding one scalable lead funnel.
( mini-game · 20 seconds )
I play pro e-sports. So yes, there’s a game.
go on, beat my CPL →
( I build websites too )
The pages my ads point to? I design & ship those too.
drag the ring · click to visit ↓
( the timeline )
Five teams. Zero vanity metrics.
Jun 2026 → Now
Co-Founder & Digital Marketing Strategist
Social One
Running growth for four clients across education, entertainment, travel and D2C. I’m the strategist who ties every campaign to revenue.
Jan 2025 → Jun 2026
Digital Marketing Consultant
Silicon Drona Inc.
Built paid marketing from the ground up. 1,000+ leads a month at ~$6 CPL across five global regions.
Jul 2024 → Jan 2025
Digital Marketing Strategist
Soul of Pluto
Owned a ₹45L/month budget for Varamahalakshmi Silks. Store launches, footfall, online sales, SEO and Salesforce email.
Sep 2023 → Jul 2024
Digital Marketing Head
PAC ASIA Pvt. Ltd.
Grew leads past 300 a month. Cut CPL from ₹450 → ₹200, down 55%. 10-15% converted to enrolments.
Aug 2022 → May 2023
Digital Marketing Executive
SPSM Enterprises
Set up Meta Business Suite from scratch, scripted ad creatives and ran A/B tests on hooks and formats to lower CPL and lift CTR.
( toolbox )
Go on. Throw my tools around.
grab one. fling it. they bounce ↓
BCA, REVA University ’23 · CGPA 7.97
Microsoft MTA: HTML & CSS, Database Fundamentals
English · Hindi
( your move )
Let’s grow
something.
Hiring for growth, performance or digital marketing? Or need someone who answers to revenue, not likes? I reply within a day.
